Step 6) Marketing

Marketing ImageOnce the patent is filed, marketing of the technology gets underway. With the help of the faculty/inventor, a WiSys Licensing Associate identifies companies that may be interested in the invention and proactively markets the technology to those companies.

  • A summary of the technology is written and posted on the WiSys website.
  • Other marketing materials may be developed.

Step 7) Licensing

Licensing Image

A license is a contract between the patent owner (WiSys) and a commercial partner that gives the licensee permission to make, use, sell or import the invention.

  • A license is negotiated with a potential licensee, either an existing company, or a startup.
  • Licensing revenue is returned to the inventor and the university, where it is used to support further research.