News & Media

MobCraft Beer’s Henry Schwartz will keynote Wisconsin Big Idea Tournament

  • WHEN: Saturday, April 13, 2019, 1 p.m.
  • WHERE: Northwestern Mutual, 733 North Van Buren Street, Milwaukee
  • REGISTER: The event is free and open to the public, but registration is strongly preferred by April 8.

MILWAUKEE—MobCraft Beer co-Founder and President Henry Schwartz will deliver a keynote speech at the Wisconsin Big Idea Tournament, presented by WiSys, on Saturday, April 13.

Schwartz, a graduate of the University of Wisconsin-Whitewater, teamed up with Andrew Gierczak to start MobCraft, the world's first crowdsourced brewery, in 2012.

MobCraft has grown from producing 200 gallons of crowdsourced beer each month to offering a full product line of beers brewed 1,800 gallons at a time. MobCraft’s beers are made in a 14,000 square-foot brewery in Milwaukee’s Walker’s Point neighborhood.

Schwartz is a seasoned world traveler who likes to push the boundaries of the status quo and bring innovative ideas to life. In 2017, he was named the SBA Young Entrepreneur of the Year.

Schwartz's entrepreneurial career started at age 13 when he followed his passion for skateboarding. He owned and operated Board to Death Skate Shop in his teenage years prior to attending UW-Whitewater to study entrepreneurship and Spanish.

“We are delighted to have Henry join us at the 2019 Wisconsin Big Idea Tournament to speak about his entrepreneurial journey,” said Jennifer Cook, WiSys associate director. “As a UW-Whitewater alum, we hope his story inspires the many budding entrepreneurs from across the UW System who will be coming to compete at this year’s state final in Milwaukee.”

The keynote will happen over lunch at about 1 p.m., during a break from competition. Overall, the event runs from 9 a.m. to 3 p.m.

The Wisconsin Big Idea Tournament is a student entrepreneurship competition open to undergraduate and graduate students from eligible University of Wisconsin schools. It teaches cutting-edge Lean Startup business development tools, provides business mentorship, and allows participants to win seed funding for their idea as well as a chance to compete internationally at the 2019 International Business Model Competition.

For more information about the Wisconsin Big Idea Tournament and to register to attend the event, visit

WiSys is a nonprofit organization that works with faculty, staff, students, and alumni of the UW System to facilitate cutting-edge research programs, develop and commercialize discoveries and foster a spirit of innovative and entrepreneurial thinking across the state.