News & Media

Big Idea Tournament heads to downtown Milwaukee in April

Northwestern Mutual’s Cream City Labs in downtown Milwaukee will host the 2019 WiSys Wisconsin Big Idea Tournament on April 13, 2019.

Northwestern Mutual uses Cream City Labs to connect with creative thinkers and digital innovators—both within and outside of the company. It is a dedicated space for mentoring, co-location and innovation-focused events, such as hackathons, community meetups, STEM programming and training workshops

“Cream City Labs is a perfect place for our young innovators to shine,” said Jennifer Cook, associate director of WiSys. “We’re thrilled to work with Northwestern Mutual to host this dynamic event in a dynamic venue.”

The Wisconsin Big Idea Tournament brings teams of students from across the state to pitch innovative business ideas. The competition was established to extend the Wisconsin entrepreneurial ecosystem to University of Wisconsin students with the goal to improve the overall quality of business startup performance in the state.

The first place team will win a $2,500 cash prize, up to $25,000 in funding through Ideadvance, and funding to compete in the International Business Model Competition, where the team could win a $27,000 prize.