News & Media

$2,000 prize awarded to FreshEx in HATCH challenge

At the Kenosha HATCH Startup Competition, competitors had the opportunity to pitch a five minute presentation to a panel of judges in the hopes of receiving $2,000 to aid in the startup of their idea. Kenneth Murray, organizer of Kenosha Startup Week, shared that the event would offer a new way for innovators and entrepreneurs to connect with the resources and support networks that they need to move their projects forward. On May 25th, five prospective innovators presented their business plans. Among the five competitors was fan favorite and 11 year old, Alex Hart-Upendo, founder of Build-A-Bow who pitched his idea of Build-A-Bow for pets. Ultimately, it was Toby Thomas who received the title of first place and the $2,000 prize for his idea, FreshEx, a packaging product designed to curb the growth of mold on food. 

HATCH was the first of a series of events presented by Kenosha Startup Week, which is sponsored by Brightstar, Kurt Jorgenson, Leeward Business Advisors, NEWaukee and Ylink. Similar HATCH events will continue to take place across the state in July, September, and November. 

Learn more about HATCH and Kenosha Startup Week here.