Eligibility & Judging

WBIT is a student entrepreneurship competition based on experiential learning, finding real-world problems, and efficiently vetting business ideas that solve those problems.

Who is eligible?

Undergraduate and graduate students attending any two- or four-year University of Wisconsin school across the state (except UW-Madison) are encouraged to compete in the WBIT, as long as they are enrolled in a minimum of 6 credits in the Fall 2022 semester. Teams may be comprised of one to three members.

WBIT Judging Criteria

Tournament scoring will focus on the process of validated learning, rather than simply the output of an executed business plan. This means judges will focus heavily on the use of Lean Startup development practices and how student teams learned and changed throughout their training.

How are you judged?

1. Breaking down idea into the key business model hypotheses (using Business Model Canvas)

2. Getting outside the building and testing assumptions with customers

3. Applying Customer Development / Lean Startup principles to make sure nail the solution

4. Learning to pivot (or change) until have a customer-validated business model with radically improved chances of success.

View judging criteria