Lorrie (Keating) Heinemann
Board of Trustees & Officers | Emeritus
Lorrie (Keating) Heinemann is the President of Madison Development Corporation (MDC), a $35 million nonprofit economic development corporation founded in 1977 by the City of Madison. From 2003 to 2010, she served as the Cabinet Secretary of the Wisconsin Department of Financial Institutions (DFI), the agency that oversees banking and securities regulation and corporate registrations. Heinemann co-founded the Wisconsin Angel Network with the Wisconsin Technology Council (WTC) in 2004. She currently serves on WTC Board and worked with the WTC to help craft the Act 255 Tax Credit program. MDC owns about 350 units of workforce housing in Dane County and helps fill financial gaps in workforce housing projects by making investments through its employer funded Dane Workforce Housing Fund, LLC. Heinemann served on the WiSys Board of Trustees from 2008 until 2022. During her time on the board, she was elected Secretary of the Board and Chair of the WiSys Finance, Audit and Administration Committee.
Heinemann received her MBA in Finance from UW Oshkosh and her BBA in Business from UW-Eau Claire. She has been an entrepreneur and angel investor for over 30 years. Lorrie is the youngest of 12 children of Mary Lou and Joseph Keating who were both UW-Madison alums and who helped finance their children’s 18 UW degrees – from Bachelor’s Degrees to Masters Degrees to a PhD.