News & Media

Minneapolis company that formed at UW-Eau Claire to launch nation's largest youth sports directory

Photo by Tysto (Own work) [Public domain], via Wikimedia Commons

SportsEngine, Inc. of Minneapolis, a company that traces its roots back to the University of Wisconsin-Eau Claire, today launched the largest youth sports directory in the nation. The company is currently the nation's largest provider of software and applications that assist in the management of youth and amateur sports.

SportsEngine's new youth sports directory is intended to serve as a search engine for parents seeking information on youth sports programs in their areas. The directory currently has 100,000 youth sports listings combined from 20 different sports, and offers parents information such as what sports programs are offered in their area, their costs, and relevant contact information. It is free for anyone to use, including for leagues that wish to list themselves in the directory.

"For parents, finding a quality, trustworthy program for their kids from among thousands of choices available is a daunting task," said CEO Justin Kaufenberg, who co-founded the company in 2002 with a classmate from inside his dorm room at UW-Eau Claire. 

Since 2002, SportsEngine has continued to collect a database of youth leagues, and has grown into a company that today has 424 employees in Minneapolis. In July 2016, the company was purchased by NBC Sports Group for an undisclosed amount.

The NBC deal has provided its vast advertising reach to help SportsEngine accomplish its first year goal of seeing the name spread out to as many parents and youth sports leagues as possible. In the future the company hopes to make revenue from groups wanting to advertise on the database website.

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